News

Celebrating the Many Faces of Customer Experience

October 10, 2018

We’re living in the “Age of the Customer,” a time when the customer experience is overtaking price and product as a company’s key brand differentiator. In fact, it’s been estimated that 85% of a customer’s decision to purchase is based solely on their current and previous customer experience! At Dell Technologies, we’ve always known our customers expect more than industry-leading solutions and services when they partner with us. They also expect an industry-leading experience and relationship that helps accelerate their…

  Intel’s 9th Gen K-Series CPU Added to the New XPS Tower Special Edition and Alienware Aurora. 

October 8, 2018

      Roughly five years ago we began planning the Alienware Aurora and the XPS Tower. While working with many teams in many regions, we always knew that we’d have to offer the latest performance. As has been the history of Alienware and XPS, performance is paramount to the brands success and is the first feature customers expect. Fast forward to 2017. In only October of last year both the Alienware Aurora and XPS Tower were updated to Intel’s…

Intel’s 9th Gen CPU is a Revelation – and a Revolution

  Intel’s 9th Gen K-Series CPU added to the new XPS Tower Special Edition and Alienware Aurora.      Roughly five years ago we began planning the Alienware Aurora and the XPS Tower. While working with many teams in many regions, we always knew that we’d have to offer the latest performance. As has been the history of Alienware and XPS, performance is paramount to the brands success and is the first feature customers expect. Fast forward to 2017. In only…

The New Alienware m15: An “Epic” Design that Packs Power and Mobility into Alienware’s Lightest and Thinnest 15” Gaming Laptop Ever!

October 4, 2018

Engineering is the branch of science and technology involved with the design and building of machines and it’s not every day that a machine gets smaller and lighter while maintaining premium performance.   Today, Alienware is proud to announce the Alienware m15 with our “Epic” industrial design featuring magnesium alloy surfaces built for both power and portability. Available in Epic Silver and Nebula Red, Alienware m15 lets gamers play where, and how, they want to play – without sacrificing the performance…