The Dell Experience at SXSW

PolicyHack: A Closer Look


Mar 9, 2019


The Dell Experience at SXSW

Winning Team

  • David Edminson- TechNet, Executive Director for Texas in the Southeast region
  • Chan Park - Monument Policy Group, Principal


  • Rep. Yvette Clarke (D-NY)
  • Rep. Veronica Escobar (D-TX)
  • Rep. Jimmy Gomez (D-CA)
  • Rep. Robin Kelly (D-IL)
  • Rep. Terri Sewell (D-AL)


Each team was given a challenge based on Dell's report, Realizing 2030: A public policy roadmap for governments. The question given to the winning team was what can governments and businesses do to foster a culture that is much more cyber-aware?

Winning Idea

The winning idea came from TechNet, the second team to take the stage with their presentation of a solution for fostering cyber awareness within governments and businesses. TechNet’s short-term approach included a public-private partnership to develop a baseline standard for what they called “digital hygiene.” They pushed for federal legislation to make sure everyone who receives federal funding adheres to those standards, while also offering incentives to states and private entities. They also suggested the private sector offer a mentorship strategy to leverage younger, more digitally savvy communities to share their knowledge with others with less cyber awareness or experience. Their longer-term approach included developing public education curriculum standards, beginning at the federal level and then pushing it to individual states. The curriculum would target K-12 students, emphasizing the need for digital hygiene. They also suggested creating Public Service Announcements (PSAs) highlighting public safety/digital hygiene as part of a broader communications campaign.