The winning idea came from TechNet, the second team to take the stage with their presentation of a solution for fostering cyber awareness within governments and businesses.
TechNet’s short-term approach included a public-private partnership to develop a baseline standard for what they called “digital hygiene.” They pushed for federal legislation to make sure everyone who receives federal funding adheres to those standards, while also offering incentives to states and private entities. They also suggested the private sector offer a mentorship strategy to leverage younger, more digitally savvy communities to share their knowledge with others with less cyber awareness or experience.
Their longer-term approach included developing public education curriculum standards, beginning at the federal level and then pushing it to individual states. The curriculum would target K-12 students, emphasizing the need for digital hygiene. They also suggested creating Public Service Announcements (PSAs) highlighting public safety/digital hygiene as part of a broader communications campaign.